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	<title>A Room With A View[point]</title>
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	<description>Thoughts, ideas and opinions from Sunshine [Asia]</description>
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		<title>When Nature Repositions Brands …</title>
		<link>http://createfate.wordpress.com/2010/04/19/when-nature-repositions-brands-%e2%80%a6/</link>
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		<pubDate>Mon, 19 Apr 2010 09:38:58 +0000</pubDate>
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		<description><![CDATA[You spend years and millions of dollars carefully developing a brand positioning to help move your company/client to the next level. You’ve gone through copious amounts of focus groups and internal workshops to end up in a place where all the main stake holders are in agreement. You run tens of millions of dollars communicating [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=createfate.wordpress.com&amp;blog=4258410&amp;post=511&amp;subd=createfate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Packaging Can Be A Great Salesman &#8230;</title>
		<link>http://createfate.wordpress.com/2010/03/01/packaging-can-be-a-great-salesman/</link>
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		<pubDate>Mon, 01 Mar 2010 03:44:59 +0000</pubDate>
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		<description><![CDATA[Even though the focus of this post is quite old, it&#8217;s a great reminder of the power and value of great packaging. How great is that eh? We particularly loved the ‘hook’ they placed at the top of the bottle so you could make it into a real glitter ball … or should we say [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=createfate.wordpress.com&amp;blog=4258410&amp;post=507&amp;subd=createfate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Designed By Satan?</title>
		<link>http://createfate.wordpress.com/2010/02/17/designed-by-satan/</link>
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		<pubDate>Wed, 17 Feb 2010 05:14:33 +0000</pubDate>
		<dc:creator>createfate</dc:creator>
				<category><![CDATA[General Commentary]]></category>

		<guid isPermaLink="false">http://createfate.wordpress.com/?p=502</guid>
		<description><![CDATA[In James Bond movies – there’s always some dasterdly villain who attempts to destroy/rob/exploit the World in some way. They might have schemes to control the weather … or the media … or simply steal all the gold in banks, but regardless of what their cunning scheme is, their ultimate goal is to create a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=createfate.wordpress.com&amp;blog=4258410&amp;post=502&amp;subd=createfate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Shaking Up Brand Coke …</title>
		<link>http://createfate.wordpress.com/2010/02/04/shaking-up-brand-coke-%e2%80%a6/</link>
		<comments>http://createfate.wordpress.com/2010/02/04/shaking-up-brand-coke-%e2%80%a6/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 09:22:11 +0000</pubDate>
		<dc:creator>createfate</dc:creator>
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		<guid isPermaLink="false">http://createfate.wordpress.com/?p=497</guid>
		<description><![CDATA[We are big believers that experiential advertising shouldn’t be approached interms of wanting to make people ‘feel good’ about the brand [though obviously it has to do that too] but in finding ways that continually proves the brand is sincere in what it says, believes and does. Note the word ’CONTINUALLY’ … because doing something [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=createfate.wordpress.com&amp;blog=4258410&amp;post=497&amp;subd=createfate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The First 4 Wheel Drive On 3 Wheels &#8230;</title>
		<link>http://createfate.wordpress.com/2010/01/20/the-first-4-wheel-drive-on-3-wheels/</link>
		<comments>http://createfate.wordpress.com/2010/01/20/the-first-4-wheel-drive-on-3-wheels/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 03:13:12 +0000</pubDate>
		<dc:creator>createfate</dc:creator>
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		<guid isPermaLink="false">http://createfate.wordpress.com/?p=492</guid>
		<description><![CDATA[Three years in the making … This is the poncy European version – but now it’s out, the more practical Vietnamese edition will be [fingers crossed] coming up fast. We&#8217;d write more, but we&#8217;re actually not allowed to &#8211; not at least till the &#8216;proper&#8217; version sees the light &#8211; but be glad about that, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=createfate.wordpress.com&amp;blog=4258410&amp;post=492&amp;subd=createfate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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