Packaging Can Be A Great Salesman …
Even though the focus of this post is quite old, it’s a great reminder of the power and value of great packaging.
How great is that eh?
We particularly loved the ‘hook’ they placed at the top of the bottle so you could make it into a real glitter ball … or should we say glitter bottle!
This is brilliant stuff – so brilliant that it convinced Robert – a guy who hasn’t drunk any alcohol for over 20 years to buy the bloody thing – which is surely the ultimate demonstration of how powerful great packaging can be.
Well done Absolut … you might not of converted Rob to have started drinking your vodka [the bottle in currently residing in his freezer] but you have converted him into being a fan and that’s more than most brands achieve.
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Even though the focus of this post is quite old, it’s a great reminder of the power and value of great packaging.
How great is that eh?
We particularly loved the ‘hook’ they placed at the top of the bottle so you could make it into a real glitter ball … or should we say glitter bottle!
This is brilliant stuff – so brilliant that it convinced Robert – a guy who hasn’t drunk any alcohol for over 20 years to buy the bloody thing – which is surely the ultimate demonstration of how powerful great packaging can be.
Well done Absolut … you might not of converted Rob to have started drinking your vodka [the bottle in currently residing in his freezer] but you have converted him into being a fan and that’s more than most brands achieve.
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