Filed under: General Commentary
So Diesel felt that given the current economic crisis, it would be a bit tasteless to throw a huge party to celebrate their new store in NYC’s 5th Avenue – you know, a night with fashion shows and models and bubby galore. Bad taste, indeed.
Why throw one party, when you can throw FIVE!
So instead, they’ve decided to host celeb dinner parties in the show windows- converting the store to look like an apartment. Called ‘FIVE on FIFTH’ the dinner parties feature celebs enjoying their champagne and avocado salads as confused passers by stop to stare.
Hmmn! let’s see – because showing people who are suffering just how the other half lives even when times are tough is clearly a ‘feel good’.
We especially love this one comment from one of their guests …
“We just had a homeless woman, and she’s just kind of like staring at people… This woman was just staring, I almost wanted to go outside and give her a glass of champagne! She hasn’t left since we got here”
Nothing like a dose compassion to sell fashion! Edgy or deluded – what do you think?
Full story here
4 Comments so far
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Even for Diesel, this is pushing it over the edge. My vote -tasteless!
Comment by Siddharth February 20, 2009 @ 12:50 pmIt’s like showing someone’s eye popping out of the eye-socket to express surprise might be edgy in an ad, but to actually conduct eye removals on the street to reinforce your message would be gross.
Good news: Diesel tripped off the edge
Bad news: In the dark ‘Shadow World’ they are probably flying
My vote doesn’t count
Comment by Sam February 20, 2009 @ 3:38 pmTasteless and probably counterproductive, unless their real intention was to *court*, not avoid, controversy.
Comment by Aarjav February 20, 2009 @ 10:07 pm@Sid – I totally agree.. it’s such a gory way to make a point (although what the point is.. is anyone’s guess)
@Sam – sadly enough, I think you may be right. It’s amazing how quickly we’re all losing any sense of compassion for ppl suffering around us
Comment by Kaj@Sunshine February 23, 2009 @ 11:11 am